About ASSE
ASSE is Safires Kozmetik’s professional hair color brand developed for global markets.
About ASSE
Safires Kozmetik was founded in Istanbul in 2013 with the aim of combining its experience and know-how in the cosmetics industry with a production approach aligned with international standards. Since its establishment, Safires Kozmetik has continuously expanded its product portfolio by developing professional hair care, hair color, personal care and cosmetic products while closely following changing consumer needs, market trends and customer expectations across different countries. Our product development and R&D activities are built around the principles of quality, innovation and accessibility. We provide comprehensive solutions for professional users, distributors and private label customers, while aiming to build sustainable and long-term partnerships across every stage—from production and packaging to product development and export. Today, Safires Kozmetik operates in domestic and international markets with its own brands and also provides Private Label manufacturing services to business partners in different countries. Our goal is to bring our brands to more consumers around the world through strong production capabilities and international market experience, while maintaining product quality and creating lasting value in the global cosmetics market.
